2024 Trends In Marketing Research. As 2024 unfolds, the market research industry will be influenced by technology, consumers, and geographical areas. What businesses can do to combat the widening skills gap in market research.
From increasing market share to developing new products and building enduring brands, organizations are leaning in on the consumer insights provided by market research teams to make smarter, faster. Our marketing trends 2024 have been sourced from across kantar.
